The University of Alabama College of Continuing Studies looked for a new eLearning platform containing on-demand course offerings.
The result was an increase in the platform's usability and functionality compared to what they were using by creating interacting features, quizzes, and an easy-to-use interface.
My Role: Art Director, Graphic Designer.
Timeline: 12 Months
Deliverables: Custom eLearning Platform, Online Courses Design
Tools: Adobe Suite.
Team: UX Designer, Developer, Copywriter.
Since the beginning of the 1900s, the College of Continuing Studies has had the responsibility of extending the educational, consultative, and enrichment programs of the University of Alabama to the broadest possible range of students and organizations. Bama at Work and their on-demand offerings allow flexibility in learning and go beyond talking lectures to provide dynamic, highly interactive, and illustrative learning experiences.
I was excited to be part of creating a Custom Designed eLearning Platform for the Bama at Work on Demand offerings. This eLearning platform was designed for both desktop and tablet to be flexible and user-friendly for participants of all ages, including students, instructors, and administrators.
This platform needed to cater to the user experience of the Baby Boomer generation and market. This market segment is not always very savvy about utilizing mobile devices and has not grown up with the luxury of using online course material. Therefore, it was crucial to focus on the “user journeys” gathered from previous consumer data and on providing a minimal UI design, by creating a natural and automated flow of user-steps.
Automating the enrollment flow, reporting, course uploading, and quiz creation was essential for the client to support the demand for new participant additions.
The whole team I was part of worked diligently to visually have a procedure that is easy to follow by employing instructional design, state-of-the-art animation, illustrations, and exceptional voice-over. Since the topics could sometimes be heavy, we used these visual tools to help the user focus on the task at hand rather than the emotional weight of the potential situation. The project was scheduled like a film production using storyboarding, instructional design, and character creation. During this process, it was necessary for us that while we concentrated on the logistics and requirements, we were also aware of designing our animated characters that also focused on inclusivity and diversity.
Web Design, Print and Digital Study Material, Branding, Collateral, UI
Branding, Collateral, Advertisement, Print, Website Concept