Overview:
Aztec Systems was looking for new ideas to enhance the company's overall look, feel, and online visibility.
Project Impact:
Increased the website usability and functionality by creating interacting features to educate prospective clients. Created a successful marketing campaign to gain clients.
Category: Hi-Tech Industry
My Role: Art Director, Graphic Designer, Web Designer.
Timeline: 36 Months
Deliverables: Branding, Website, Collateral
Tools: Adobe Suite, Invision, Word Press
Team: UX Designer, Developer, Copywriter, Marketing Department
An award-winning solutions company and a Microsoft® Gold Partner, Aztec Systems provided high-impact business solutions to over 600 middle-market companies, nationally and internationally. Aztec has been a pioneer in Managed Services, Hosting of ERP Software, and Financial Accounting Solutions.
Aztec has been a pioneer in Managed Services, Hosting of ERP Software, and Financial Accounting Solutions. They were looking to rebrand and refresh their identity. At the outset of my project involvement, we often brainstormed if we wanted to keep the Aztec pyramid to represent the company. What convinced us to simplify and keep the pyramid to reinforce the logotype was the connection between the name and the advanced technology the Aztecs represented in the past. Business cards, collateral, and white papers were created and designed based on the new brand identity. The website was updated to increase usability and functionality by creating interacting features to educate prospective clients.
